Jingxi pushes the Spring Thunder Plan to connect the industrial belt and will start thousands of live broadcasts this year

Jingxi pushes the “Spring Thunder Plan” to connect the industrial belt and will start thousands of live broadcasts this year
In response to the epidemic and slow-moving agricultural products and industrial belt merchants, JD.com called the social e-commerce platform JX.com proposed the “Spring Thunder Plan” on March 12, to cooperate with the “Spring Rain Plan” launched by JD.com earlier.Yang Shaohui, general manager of Jingxi Commodity Trading Department, told reporters that Jingxi plans to carry out more than 1,000 live broadcasts throughout the country throughout the year, and it is expected that there will be up to 10,000 participating merchants.  It is understood that the “Spring Thunder Plan” is mainly composed of two parts. Among them, the “Top 100 Industrial Belt Integration Support Strategy” specially formulated for the industrial supply side is injected into the traffic and marketing resources of the Beijing Xixi platform on the user demand side.  Yang Shaohui said that the channel that currently has the greatest impact is the sales channel. “Many factories and merchants used to rely on OEM and offline channels. Due to the epidemic, the offline market has been hit hard. The backlog of commodities has also led to the rupture of merchants’ financial channels.”He believes that the core of Jingxi’s advantage lies in efficiency. It has only a certain amount of resource integration capabilities. It can rely on Jingdong Logistics and the local government-enterprise cooperation that has accumulated for many years to become a resource for Jingxi’s supply chain construction.”  Jingxi is a social e-commerce platform launched by JD.com last year, mainly aimed at users in the sinking market. After the launch of JD.com, JD.com’s new active users have increased significantly.JD.com ‘s financial report for the fourth quarter of 2019 released earlier showed that 70% of its users came from low-tier cities during the quarter.Xu Lei, CEO of JD Retail, said in the earnings conference call that before the outbreak, the average daily order volume of the Jingxi platform has exceeded 1 million. “We have observed that users in low-tier cities prefer social attributes and have more impulsive purchases., The conversion rate is relatively high.He said that at present Jingxi has completed the layout of more than 100 industrial belts, and the future goal is to connect 1,000 industrial belts.Reporter Lu Yifu edited Sun Yong proofreading Li Shihui